The set officially releases January 2011 (Amazon says January 11, 2011 but they traditionally push back the release closer to that anticipated date). Gamers can pre-order now and in fact can get a great deal from our sponsor, 12-7-Games, when pre-ordering this set. Wizards is keeping the MSRP at $14.99 per booster in this 39 model set. You should also ask your Friendly Local Game Store to stock this set. I know that The Whiz in Westborough, MA and Battleground Games & Hobbies in Abington and Plainville will carry the new set.
I’m very proud to share the below box art (originally seen on Amazon).